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Business Building Blocks for Women
Introduction
Welcome Video (2:00)
Sponsored by Comerica Bank
Course Roadmap (1:17)
Setting Yourself up for Success
Business Building Block 1: Evaluating You and Your Big Idea
Find Your Superpower and Watch Your Business Take Flight (2:12)
What Is the Purpose of Your Business? (2:43)
Is Your Business Idea, the Right Business Idea? (2:24)
The Idea Validation Process (3:59)
One Step Closer! (0:26)
Business Building Block 2: Creating Your Business Brand
Understanding the Difference Between Branding and Marketing (2:18)
How Do You Create a Brand That Makes You Stand Out From the Competition? (2:10)
Building a Unique Brand Part 1 (3:57)
Building a Unique Brand Part 2 (3:16)
Example of Brand Guidelines
Business Building Block 3: Setting up Your Company
Introduction (0:45)
How Do You Decide on the Right Business Structure for Your Company? (2:13)
Types of Corporate Entities (1:42)
Your Business Start-Up Checklist + Funding Your Business
Access Funding for Your Business
Kiva U.S. Loans
Loan Funding Plan
Kiva Page Content
Business Building Blocks 4: Marketing and Growing Your Business
Elements of a Powerful Marketing Strategy (1:00)
Your Marketing Plan
Market Segmentation (1:43)
Finding Clients or Selling Your Products and Services (2:28)
Business Building Block 5: Your Social Media Guide
Using Social Media to Grow Your Business (1:15)
The Six Rules of Social Media Marketing
Best Practices Checklist
Marketing and Branding Workshop - B3 Kickoff Event
B3 for Women Branding and Marketing Workshop Kickoff
Finding Clients or Selling Your Products and Services
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